Release Date: May 18th, 2026

When creating a new campaign, Serve to COPPA and Serve to DNT are unchecked by default in the campaign and line targeting sections.

When either option is enabled, campaigns cannot target audiences that rely on persistent identifiers. This includes IP-based audiences, IDFAs, cookies, Google Ad IDs, fingerprints, precise geolocation, full IP addresses, and full referrer URLs. This data is stripped from the bid request before targeting is applied and cannot be passed back to clients or passed through pixel or creative macros.

When Serve to COPPA is checked, inventory regulated under COPPA, the Children’s Online Privacy Protection Act, may be purchased.

When Serve to DNT is checked, users who have elected not to be tracked may be served to.