Release Date: May 4th, 2026

On both the Campaign and Line levels, users can apply frequency caps based on either:

• IP (default): Caps impressions at the household level based on a user’s IP address. Commonly used for CTV environments.
• IFA: Caps impressions at the device level using an Identifier for Advertising (IFA). Typically used in app-based environments where cookies are not supported (e.g., mobile and CTV apps).
• Cookies (EU only): Caps impressions at the browser level using cookies. Available in EU-supported web environments where cookie-based tracking is permitted.

This setting is controlled via the Cap By dropdown found in the Frequency & Recency section.