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Rollover Budget Behavior Updates

June 2025

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  5. Rollover Budget Behavior Updates

Rollover Budget Behavior Updates

June 10th, 2025

On the bidder, we’ve enhanced the Rollover Budgets feature to provide better control and transparency when Managed Budgets is enabled in a Campaign. This release includes the following updates:  

  • Users can choose to rollover the remaining budgets for past, current, and future Flights using rollover types Even or Next Flights.  
    • Even distributes the rollover amount across the following flights. 
    • Next Flight adds the rollover amount to the following flight. 
    • Each Flight can select its own rollover type. 
  • The Remaining Imps and Remaining Budget columns were added to the Flights table, to make the Flight rollover amount clear and user friendly.  
  • When past flights are rolled over, the budget and remaining budget are pending rollover and shown in red. They will automatically update based on the selected rollover type once the rollover is applied. 
  • Rollover Budgets checkboxes and types remain editable for future Flights.  
  • Once a future Flight passes, its rollover settings will lock if selected. 

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