Release Date: June 30th, 2025

We’ve made updates to the campaign setup experience for Programmatic Guaranteed (PG) campaigns in the Bidder. These changes are designed to align with publisher-controlled PG setups while improving user clarity and reducing setup errors.

When Programmatic Guaranteed is enabled in the Campaign setup:

• DSP Targeting Disabled: All DSP-managed targeting and settings are now cleared and disabled. PG campaigns rely entirely on publisher-defined targeting, as part of the pre-negotiated deal.
• Budget and Flighting Fields Adjusted: Budget and flight dates are still shown in the UI but are now for monitoring and pacing visibility only. They do not control delivery or pacing, as those are managed by the publisher.
• Deal Enforcement on Lines: Every Line Item in a PG campaign must be assigned a Deal ID. Pontiac enforces this requirement so a Line without a Deal cannot be saved or serve impressions.

Release Date: June 30th, 2025

On the DOOH platform, we’ve added a tooltip next to the Bid Price field to clarify the currency in which the bid is displayed. This update helps ensure transparency and reduces confusion when users are reviewing or setting bid prices across markets.

Release Date: June 30th, 2025

When cloning a Campaign with Flights enabled, users will now see a confirmation popup to improve clarity and prevent confusion around cloning behavior.

If a user attempts to clone a Campaign that has Flights enabled:

A popup will appear stating: Campaigns with Flights enabled can be cloned, but the flight list will not be included. Select ‘Confirm’ to clone the Campaign with one initial flight, or select ‘Edit Campaign’ to return and make changes.

This enhancement ensures users are aware that Flight configurations will not carry over when cloning and gives them control over how to proceed.

Release Date: June 10th, 2025

On the ART Platform, users can download two Audience Research tables:  

• Top Pixel Load Data: Shows ZIP codes with the highest pixel activity, along with associated census data, providing insight into your current audience. 
• Lookalike Audience Data: Highlights ZIP codes with similar census characteristics to your existing audience, enabling data-driven expansion into high-potential areas.  

These downloads can support smarter audience targeting and more strategic campaign planning. 

Release Date: June 10th, 2025

On the bidder, the Inventory Deals table now supports sortable columns for Exchanges, Floor Price, Recommended Bid, and Publisher Approval. This improvement allows users to quickly organize and evaluate deal inventory based on key criteria, making it easier to identify Deals that align with targeting and bidding strategies.

Release Date: June 10th, 2025

The Bidder, ART, and DOOH platforms, have been updated to format figures with commas consistently throughout the UI for easy readability and consistency. 

June 10th, 2025

On the bidder, we’ve enhanced the Rollover Budgets feature to provide better control and transparency when Managed Budgets is enabled in a Campaign. This release includes the following updates:  

• Users can choose to rollover the remaining budgets for past, current, and future Flights using rollover types Even or Next Flights.  
  • Even distributes the rollover amount across the following flights. 
  • Next Flight adds the rollover amount to the following flight. 
  • Each Flight can select its own rollover type. 
• The Remaining Imps and Remaining Budget columns were added to the Flights table, to make the Flight rollover amount clear and user friendly.  
• When past flights are rolled over, the budget and remaining budget are pending rollover and shown in red. They will automatically update based on the selected rollover type once the rollover is applied. 
• Rollover Budgets checkboxes and types remain editable for future Flights.  
• Once a future Flight passes, its rollover settings will lock if selected. 

Release Date: June 18th, 2025

On the Bidder we have added the ability to select a 2 minute recency option on Campaign and Line levels. In the Campaign/Line Setup, check the enable frequency checkbox. Input your desired frequency, select your Time Frame Days, and recency, which is the minimum allowable amount of time between ads for an individual user. This is similar to the Line setup setting: enable 2 min frequency.

See the image below for a view of the Campaign level Frequency & Recency setup. Note that the Campaign and Line level Frequency & Recency setup is the same.

Release Date: June 18th, 2025

On the ART platform, we are rebranding the name from CTV landscape to Deal Landscape. In addition to the updated name, we have included ID, which is the deal’s ID, and Exchange ID to offer more transparency and insight into the deal sample logs.

Release Date: June 18th, 2025

On the bidder, when flights are enabled, the first flight that is automatically added to the Flight’s expandable section inherits the Campaign’s start date and is not editable. This ensures that the Flight’s span across the entire Campaign date range.