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New Line Competition Charts

July 2026

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  4. July 2026
  5. New Line Competition Charts

New Line Competition Charts

Release Date: July 15th, 2026

On the Line level > Performance tab > Bid Data section, two new time-series metrics are available to provide additional insight into how competitive a line is for eligible inventory.

  • Avg Eligible Lines: How many lines on average across the platform compete for impressions available to this line. Higher numbers indicate a lot of competition for eligible inventory.
  • Competitive Position: How competitive is this line in the platform. Higher numbers near 1 means that this line’s bid price is very competitive.

Both metrics are available using the same time groupings as the other performance charts.

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