Release Date: July 2nd, 2026

The new IFA-Ip option is available at both the Campaign and Line levels. It applies frequency and recency caps using the most reliable identifier available for each impression.

• When an IFA is available, the cap is applied at the device level using the IFA.
  • This prevents the same device from receiving additional impressions even if its IP changes, such as when moving between Wi-Fi, cellular networks, or hotspots.
• When an IFA is not available, the cap is applied using the IP address.

This helps maintain stronger device-level frequency control where possible while still applying a fallback cap to impressions that do not include an IFA.