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First Party Creative Max File Sizes

July 2026

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First Party Creative Max File Sizes

Release Date: July 15th, 2026

The following file size limits apply to first-party creatives uploaded directly to the platform:

  • Video Hosted: Maximum file size of 200 MB
  • Audio Hosted: Maximum file size of 200 MB
  • HTML5: Maximum file size of 200 MB
  • Image/Banner Hosted: Maximum file size of 5 MB

For Native creatives, image dimensions and aspect ratios are validated during upload.

Icons

  • Must be square
  • Must be between 50 × 50 pixels and 200 × 200 pixels

Images

  • No side may exceed 1200 pixels
  • Must use one of the following supported aspect ratios:
    • 1:1 (square)
    • 4:3
    • Approximately 1.91:1

Files that do not meet these requirements may not be accepted during the creative upload process.

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