First Party Creative Max File Sizes
Release Date: July 15th, 2026
The following file size limits apply to first-party creatives uploaded directly to the platform:
- Video Hosted: Maximum file size of 200 MB
- Audio Hosted: Maximum file size of 200 MB
- HTML5: Maximum file size of 200 MB
- Image/Banner Hosted: Maximum file size of 5 MB
For Native creatives, image dimensions and aspect ratios are validated during upload.
Icons
- Must be square
- Must be between 50 × 50 pixels and 200 × 200 pixels
Images
- No side may exceed 1200 pixels
- Must use one of the following supported aspect ratios:
- 1:1 (square)
- 4:3
- Approximately 1.91:1
Files that do not meet these requirements may not be accepted during the creative upload process.