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Duration Metrics

July 2026

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Duration Metrics

Release Date: July 15th, 2026

In Reporting > Custom Reporting, the following duration metrics are available in both Custom and Log Level reports for Video and Audio campaigns:

  • Starts: The number of times the Video or Audio ad began playing.
  • 25% Complete: The number of times the ad reached 25% of its total duration.
  • 50% Complete: The number of times the ad reached 50% of its total duration.
  • 75% Complete: The number of times the ad reached 75% of its total duration.
  • Completions: The number of times the ad reached the end of its total duration.

These metrics can be used to measure how far users progressed through a Video or Audio ad.

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