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July 2025

July 2025

  • Campaign Length Extension
  • Path to Conversion: New Auction ID Dimension
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Campaign Length Extension

Release Date: July 22nd, 2025

Campaigns can now run for up to 18 months from the start date. This enhancement provides greater flexibility for managing long-term and always-on campaigns, reducing the need to split or relaunch campaigns that span extended periods.

Path to Conversion: New Auction ID Dimension

Release Date: July 22nd, 2025

The Auction ID is now available as a selectable dimension in the Path to Conversion custom report. This enhancement allows users to analyze conversion journeys with greater granularity by tying impressions and conversions back to individual auctions.

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