The Pontiac platform will be making a change to IP conversion attribution. As of Monday July 15th, Pontiac will start counting conversions that resulted from a user entering a brand’s website from a non-browser environment — e.g., a link in an email, or a mobile in-app experience such as an Instagram sponsored post. Prior to Monday, if a user saw an ad, then saw an ad on Instagram, clicked on it, and made a purchase, the Pontiac platform was not attributing this conversion event to the ad. After Monday, Pontiac will start start attributing these conversions toward the ad served via Pontiac.

Due to this change in methodology, custom reports run after July 15th for previous dates may not match the IP conversion metrics in the UI. The custom reports will use the new methodology, but UI metrics will not be updated to reflect this change.

New API documentation has been released for DOOH & CTV platforms. All documentation has been migrated to a new site:

https://api.pontiac.media/docs

‘Create Research Report’ is a button added in the Audience Discovery report details screen. This button will open the audience research report builder, exporting the zip codes found by audience discovery report, to easily create a detailed profile to better understand other characteristics this audience may have.

For example, if an advertiser is looking to target women aged 20-40, an audience research report can be created to find the zip codes that over-index for these characteristics. Then click ‘Create Research Report’ and select other demographic or interest categories such as ‘Households’, ‘Political’ or ‘Health & Fitness’ etc, to create a comprehensive profile of the target audience and their browsing behaviors. As you can see below, we find that zip codes that over index for women aged 20-40 also over-index for income of $100,000+