Streamline the activation process for all of your campaigns using ART audiences with the new feature to publish data directly to your account’s ‘Audience’ section.

Once you have created an Audience Research or Audience Discovery report, the report data can be published as a custom audience for cookieless targeting across all your Pontiac campaigns.

1. Open the ART report and select the ‘Publish Audience’ button.
2. Select the threshold for matched zip codes you would like to include in the audience. Filter results to select ‘all results’ or the ‘top 10%’, ‘top 20%’, or ‘top 50%’ depending on the desired reach & scale of the campaign.
3. Give the Audience a name
4. Click the ‘Save’ button.

Published audiences will then appear in the ‘Audiences’ tab under the ‘Custom’ section of the ‘ART Audiences’ table. These audiences can be added to any Line Item using the ‘Associate Segments’ button.

On the ART Report, the field ‘Auto Refresh’ will determine the cadence at which the report data will refresh. Interest & Inventory data are updated every 30 days and new data may change report results. If a report is set to auto refresh and the matched zip codes in the results of the report are updated, this will automatically update any published audiences associated to the report.

To track Order ID and Order Value using this pixel, select the boxes for these values once the pixel has generated. This will add the parameters and placeholders for the values to the pixel. Work with your web developer to dynamically replace these placeholders with the intended values. These values can then be pulled in Custom Reporting to gather additional insight about conversions driven by your campaigns & optimize towards ROAS.