There is now a ‘Download’ results button on both Audience Research and Audience Discovery reports designed to facilitate the export of correlated zip codes to be imported as a custom audience for targeting. The user filter results to select ‘all results’ or the ‘top 10%’, ‘top 20%’, ‘top 50%’ of matched zip codes depending on how closely matched they would like the zip codes to be.

• Full Results: downloads the complete ‘Zip Code Correlation’ table with, Rank, Zip Code, State, Difference, Population and Households.
• Custom Audience Data: downloads the zip codes with the country code to be easily uploaded into Pontiac as a custom zip code audience for targeting.
• Audience Research: downloads the list of zip codes.