Through new platform features and a comprehensive OTT & CTV Guide in the Wiki, Pontiac is striving to make the OTT and CTV buying experiences as streamlined and seamless as possible. In addition to the existing CTV inventory type, a new inventory type has been added to the platform for OTT. OTT is defined here as TV content delivered via an internet connection that is streamed on Mobile, Desktop, and Tablets ONLY. Select the ‘OTT’ inventory type to target Mobile & Desktop devices and the Line Item will default settings to the best practices for OTT inventory. Just choose from a list of pre-negotiated PMPs or a pre-set OTT Deal List, add your budget, flight dates, and your Creative for a fast and easy set-up.

The Inventory Availability Report allows advertisers to estimate availability and costs across different targeting combinations before creating a line item. See pricing patterns, CPM ranges and impression projections by hour. Understand how your targeting will impact delivery. Make informed decisions on your CPM and budget.

Read more about this tool here: Inventory Availability Tool

Easily track progress on monthly budgets with a new reporting interval that was added to the both the reporting suite and all of the metrics in the Advertiser tab for ‘Month to date’. This will show data from the 1st of the current month, to ‘today’.

Within all three tools of the ART platform, you will have the ability to create a public link and share this report with clients or partners that do not have access to the Pontiac platform. Share insights with an Advertiser about their web traffic and their ideal target audience for future campaigns. This link can be opened to view the full report as it appears in Pontiac and will be valid for 30 days.

There is now a ‘Download’ results button on both Audience Research and Audience Discovery reports designed to facilitate the export of correlated zip codes to be imported as a custom audience for targeting. The user filter results to select ‘all results’ or the ‘top 10%’, ‘top 20%’, ‘top 50%’ of matched zip codes depending on how closely matched they would like the zip codes to be.

• Full Results: downloads the complete ‘Zip Code Correlation’ table with, Rank, Zip Code, State, Difference, Population and Households.
• Custom Audience Data: downloads the zip codes with the country code to be easily uploaded into Pontiac as a custom zip code audience for targeting.
• Audience Research: downloads the list of zip codes.

Customize the attribution lookback window for your IP Conversion Pixels by selecting from ‘5’, ‘7’, ’15’ or ’30’ from the ‘Lookback window’ dropdown when building your custom report.

A new report type under IP Conversion Pixel Custom Reports that allows users to easily analyze conversion rate day over day to track the effectiveness of your ads with the ‘Conversion Rate Report’. To calculate conversion rate for each day, divide ‘Conversions’ by ‘Imps’.

Read more on IP Conversion Pixel reporting here: IP Conversion Pixel Report

Pontiac admins have the ability to change the user roles of other users on their account. In the ‘Admin’ tab, under ‘Seat Settings’ there is an ‘Edit’ button next to each user. Click on the ‘Edit’ button, then select the new role for this user from the dropdown. This allows users to be switched from ‘Read-only’ to ‘User’ or vice versa. The ‘User’ role will have full access to all aspects of the Pontiac account as well as the ability to make changes to campaigns. The ‘Read-only’ role will be able to see campaigns and pull reports, but cannot make changes. For Pontiac Partners, the seat-admin role, will give the user full access and control of both the Master seat and Sub seat accounts.

IIf you need to remove a user from your account, the ‘seat-admin’ can do this with the ‘Delete User’ button. Once this user is deleted, a new user CANNOT be created with the same email address. To change the username of a user, reach out through the Help Center.