Reach and Frequency Report Update
Release Date: January 13th, 2026
The Reach & Frequency report now includes a new column showing the count of unique cookie IDs reached. This provides additional visibility into cookie-level reach alongside existing reach and frequency metrics:
- Total Impressions
- Unique IFAs
- Unique IPS
- New: Unique Cookies IDs
These metrics are all automatically included in the reports output.