Release Date: January 13th, 2026

In Custom Reporting, Platform Fee has been added as a selectable metric. The Platform Fee represents the portion of spend retained by the platform as margin. This metric provides increased transparency into fee structure and cost breakdowns within reporting.

Release Date: January 13th, 2026

We’ve added a new Cookies: Path to Conversion report in the Reporting section to support cookie-based measurement needs. This report mirrors the existing Path to Conversion report but tracks exposure and conversion paths using cookie IDs instead of IP-based.

Release Date: January 13th, 2026

The Reach & Frequency report now includes a new column showing the count of unique cookie IDs reached. This provides additional visibility into cookie-level reach alongside existing reach and frequency metrics:

• Total Impressions
• Unique IFAs
• Unique IPS
• New: Unique Cookies IDs

These metrics are all automatically included in the reports output.

Release Date: January 13th, 2026

The Inventory Availability Tool has been updated to improve flexibility, clarity, and alignment with how inventory is planned and evaluated. These updates introduce new setup options, streamline existing selections, and enhance how inventory types are defined.

In the setup section, users can now choose how inventory availability is defined:

• User Defined: Create custom targeting using deals, exchanges, geographies, livestream, apps, device types, channels, and more. The Inventory Discovery feature is available when this option is selected.
• Existing Line: Select an Advertiser, Campaign, and Line to inherit targeting and audience configurations from an existing line. Inventory Discovery is not available for this option, but users can adjust targeting parameters and audiences as needed.
• Inventory Type: In App, Web, Combined
• Creative Type: Audio, Banner, Video

Example of User Defined Setup

Example of Using an Existing Line Setup