On the bidder, a new Max Bid Price field is being introduced for Lines using Advanced Bid Controls within the Line Setup section. This value defines the maximum bid allowed across all deals on the Line. If a bid set on any deal exceeds the Max Bid, the platform will not bid on that deal.

• Field Requirements: Max Bid is required when Advanced Bid Controls are enabled.
• Line Templates: For templates with Advanced Bid Controls, Max Bid will be automatically set to the highest bid among the template’s deals.