A new tool within the Audience Research platform, the CTV Landscape tool provides transparent insights into the data available for targeting and reporting across the accessible networks through the CTV bidder. With great inconsistencies in the information shared by each media owner across the CTV industry, this tool can be leveraged in the research and planning process to align campaign goals and expectations with available targeting and reporting capabilities.

By aggregating the data in bid requests from the proprietary Pontiac CTV Bidder, we can provide full transparency on the level of data shared by each seller: