A powerful attribution technology that utilizes the user’s IP Address to track actions driven by your campaigns, the new proprietary Pontiac IP Pixel provides Conversion data as a primary KPI in previously unreachable environments. These pixels can now be created under each Advertiser in the Pontiac platform, placed on your website, then associated to a Line Item to attribute online actions (browsing a page, loading the shopping cart, purchases) to CTV or Streaming Audio campaigns.

Read more here: IP Conversion Pixels