Release Date: February 2nd, 2026

On the Advertiser level, where pixels are managed and created, we have updated the dialogue window to display: Pontiac Pixels can be used for Remarketing or Conversion Reporting. Each pixel will measure and report on conversions for a 30 day view and click lookback window and report out based on Cookie ID and IP address.

Additionally, we have added tooltips to the following fields:

• Create Custom Audience: Creates a Pixel IP based audience from pixel fires.
• Days to Live: Number of days a record remains active. Updated figure only applies to future records.
• Create Curation Audience: Automatically builds and delivers curated audience lists to Index based on pixel activity.