Release Date: February 10th, 2026

On the Bidder, Pontiac has added support for a First Party creative option for Audio creatives.

Navigate to Advertiser > Creatives > Click the New Creative button. On the New Creative window, select First Party Audio as the Creative Type, enter a Creative Name, then choose:

• Duration: 5, 10, 15, 30, 45, 60, 75, or 90 seconds
• Creative Weight: 1–10
• Enter Click URL

Select the audio creative file and upload it. Click Save to submit the creative for audit.