In Audience Research, when publishing an Audience from an IP pixel placed on the Advertiser’s website, users can now select the audience type they would like to publish:

• Site Visitors’ – zip codes collected by the IP Pixel on the website
• ‘Lookalike’ – zip codes returned by lookalike model (based on demo & interests of website visitors)
• ‘Site Visitor & Lookalike’ – a combined audience of both the zip codes collected by the pixel and the zip codes returned in the lookalike