Release Date: December 1, 2025

We’ve added a new optional setting called Match on user agent within Path to Conversion reporting types on the Bidder.
This checkbox allows you to refine how conversion events are matched to impression events when building IP based conversion reports.When enabled, the system will match conversions not only by IP address but also by the user agent of the device.
This creates a more restrictive match and is beneficial for campaigns where impressions and conversions are expected to occur on the same device.

Tooltip message: When building an IP conversion report, we join events based on IPs for cross device matching. If you add this condition, conversions will be further matched by the user agent of the device. Use this only if you are running an OLV or display campaign and most conversions will happen on the same device that viewed the ad.