New VAST Event Trackers
Release Date: December 1st, 2025
Creative tracking now supports multiple VAST events in addition to Impression tracking. Users can assign a pixel to a specific video event, and the system will insert the tracker into the VAST tag when the creative is saved.
Supported Event Types:
- Impression
- Start
- First Quartile
- Second Quartile
- Third Quartile
- Completion
Note: Only Impression events will fire for banner ads. If a banner creative includes any non-Impression trackers, a warning message will appear:
- This is a banner ad that has trackers appended to track events other than impressions. These trackers will not work.
Users may then choose:
- Save: The system will store the trackers, but only Impression will be used.
- Cancel: Returns to the creative upload/edit dialog without saving.
