Release Date: December 1, 2025

This update allows creatives to include macros that are not populated by the platform. Instead, these macros are passed through to the advertiser’s ad server, which will populate them when the ad serves.

When adding a creative tag or tracker, you can include a macro using this placeholder format:

• $${MACRO_NAME}

When the creative is saved, the platform automatically converts this into:

• ${MACRO_NAME}

This ensures the macro is sent back to the ad server without modification.

Notes:

• Any macro name can be used. The platform does not validate or modify macro contents.
• The platform does not populate these macros; the ad server is responsible for rendering the correct value.