Release Date: December 1st, 2025

A new option has been added to Reporting > Custom Reporting that allows users to view cost-related metrics in the Seat’s currency, in addition to the default USD values. By default, all cost metrics in Custom Reporting display in USD. When a user selects the new “Include Seat Currency Metrics” checkbox in the report window, the report will automatically add extra fields that show each metric converted into the Seat’s assigned currency (ex, EUR, DKK, AUD, GBP).

When the checkbox is enabled, Custom Reporting will generate a second set of all primary cost metrics, converted into the seat’s currency. These include:

• Media cost
• Total cost
• Revenue
• Media cost CPM
• Total cost CPM
• Revenue CPM
• Profit
• Data Costs
• Art Fee
• DCM Hosting Fee
• CC Fee
• Foot Traffic Fee
• Contextual Fee
• Chalice Fee

Example output to demonstrate the dual USD and Seat currency column metrics:

Release Date: December 1st, 2025

Creative tracking now supports multiple VAST events in addition to Impression tracking. Users can assign a pixel to a specific video event, and the system will insert the tracker into the VAST tag when the creative is saved.

Supported Event Types:

• Impression
• Start
• First Quartile
• Second Quartile
• Third Quartile
• Completion

Note: Only Impression events will fire for banner ads. If a banner creative includes any non-Impression trackers, a warning message will appear:

• This is a banner ad that has trackers appended to track events other than impressions. These trackers will not work.

Users may then choose:

• Save: The system will store the trackers, but only Impression will be used.
• Cancel: Returns to the creative upload/edit dialog without saving.

Release Date: December 1, 2025

This update allows creatives to include macros that are not populated by the platform. Instead, these macros are passed through to the advertiser’s ad server, which will populate them when the ad serves.

When adding a creative tag or tracker, you can include a macro using this placeholder format:

• $${MACRO_NAME}

When the creative is saved, the platform automatically converts this into:

• ${MACRO_NAME}

This ensures the macro is sent back to the ad server without modification.

Notes:

• Any macro name can be used. The platform does not validate or modify macro contents.
• The platform does not populate these macros; the ad server is responsible for rendering the correct value.

Release Date: December 1, 2025

A new section has been added to the Creative Details dialog to display the VAST tag for First Party creatives. This section is read only, so users cannot edit the tag. It allows users to review the full VAST tag safely, without risk of accidental changes while updating other creative details.

Release Date: December 1, 2025

We’ve added a new optional setting called Match on user agent within Path to Conversion reporting types on the Bidder.
This checkbox allows you to refine how conversion events are matched to impression events when building IP based conversion reports.When enabled, the system will match conversions not only by IP address but also by the user agent of the device.
This creates a more restrictive match and is beneficial for campaigns where impressions and conversions are expected to occur on the same device.

Tooltip message: When building an IP conversion report, we join events based on IPs for cross device matching. If you add this condition, conversions will be further matched by the user agent of the device. Use this only if you are running an OLV or display campaign and most conversions will happen on the same device that viewed the ad.

Release Date: December 10th, 2025

In the Path to Conversion Report, we have added the following two dimensions:

• App ID
• App Store URL

Release Date: December 10th, 2025

On the line level in the DOOH platform venue targeting screen, the venue table below the map now includes a new Publisher column, which displays the publisher name from the venues table for each selected venue.

Additionally, if a user attempts to save a line that includes GSTV venues but is not targeting a GSTV deal, a warning message will appear.

The warning message shows:

Please feel free to reach out through the Help Center or to your Account Manger if there are questions.

Release Date: December 10th, 2025

Above the Metric Tiles on all levels (Advertiser, Campaign, and Line) a tooltip reminder says: Metrics are displayed in seat timezone.

Release Date: December 10th, 2025

The platform now includes an option for Floor Plus Bidding, which allows buyers to automatically increase their bid above a deal’s floor price. A new arrow button next to the Max Bid Price input box was added where a configuration dialog will pop up.

Inside the dialog, users can choose between two bidding adjustment methods:

• Add CPM
  • Enables an input box where the user can enter a fixed CPM value.
  • Tooltip: “Add additional fixed price on top of the deal floor. Example: Deal Floor = 1.10 and 0.10 is entered here, bids will be placed at 1.20.”
• Add Percentage
  • Enables an input box where the user can enter a percentage value.
  • Tooltip: “Add a percentage of the floor to the bid price. Example: Deal Floor = 1.10 and 10 is entered here, bids will be placed at 1.21.”

Only the input field for the selected option is active; the other remains disabled. When the user selects an option and saves, the chosen adjustment applies directly to bidder logic so that all bids reflect the Floor Plus configuration.

Release Date: December 17th, 2025

We have updated the Pontiac Leaf browser icon to be more vibrant and visible on light and dark appearance settings.

Light Mode

Dark Mode

Release Date: December 17th, 2025

We have updated the Bidder so that displayed non-USD currencies round to two decimal places, which keeps formatting clean and consistent.

Line Template Example: