This new feature enables users to share IP pixels between the CTV and Origin platforms when they have access to both. Each pixel can only be shared with one advertiser on the other platform, and once a pixel is shared and saved, the selection becomes locked and cannot be edited in the pixel dialog. Users can also choose to create CTV and Origin audiences, where CTV audiences have editable expiration, while Origin audiences are fixed at 30 days. Audience expiration settings can differ between platforms for the same pixel. Importantly, sharing the pixel is not required to create audiences on either platform; access alone enables the audience creation options. The “Track Chrome Conversions” option is now visible in both platforms for users with CTV access, with a note that conversion tracking via Google’s Privacy Sandbox is only supported for CTV campaigns.