Release Date: August 26th, 2025
In the Reporting section of the Bidder, users can now select Clicks as a metric when running a custom report. This value represents the total number of clicks, which are calculated as:
Release Date: August 26th, 2025
In the UI, Clicks can be added as an optional column across all major reporting views. This includes the creative advertiser-level, campaign-level, and line-level tables, as well as the advertisers table on the main page. It is also available in the campaigns table (including child lines within advertiser details) and the lines table within campaign details. Within the performance tab, Clicks can be added at the advertiser, campaign, and line levels in both the standard performance view (with time ranges) and in daily performance.
By default, Clicks is not selected in any table. Users can enable it through the hamburger menu in each view when they want to include click performance in their reporting.
Release Date: August 26th, 2025
In the Reporting section of the Bidder, users running either of the Path to Conversion reports can now select Conversion ID as a field. This provides more granular visibility into individual conversions within the reporting output.
Release Date: August 26th, 2025
Denmark and France have been added as targetable countries within GDPR-compliant seats. These countries are only available for targeting when a GDPR seat is selected.
Postal code validation has been updated to support Denmark and France, ensuring that ZIP targeting can be applied correctly. As part of this update, the UK has also been added to the list of targetable countries in the ZIP targeting area.
Note that string inputs for postal codes remain supported without the need for quotation marks.
Release Date: August 26th, 2025
Subseats now have expanded access to third party audiences belonging to their parent seat. Within the Audiences tab, subseats can view and manage any third party audience associated with the parent seat.
In addition, subseats are able to associate these third party audiences with their own advertisers and use them directly for targeting in campaigns. This ensures greater flexibility while maintaining centralized audience management at the parent seat level.