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IP Conversions: Home or Business

August 2024

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IP Conversions: Home or Business

As of Thursday, August 22nd, Pontiac will be making a change to the IP conversion attribution methodology. Pontiac will start counting conversions that resulted from a business IP. Prior to this date, all IP conversion metrics were filtered to include only actions taken by home IP addresses. With this change, a dimension has been added to the IP Conversion reports for ‘Home or Business’ that will enable users to identify the type of IP for each conversion registered and filter events as needed.

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