Streamline the activation process for cookieless audience targeting on all your campaigns with a new catalog of free Pontiac ART for any demographic category. Swap out your third-party segments for Pontiac ART equivalents and activate instant cost savings across campaigns of all media types. This privacy-compliant targeting solution will reach your audience within the confines of privacy regulations regardless of device type, operating system, browser, etc. In initial tests ART audiences have been proven to reach Apple users on 23% of campaign impressions compared to 6% on third-party audience targeted campaigns, while maintaining higher CTRs and lower CPCs.

Select these audiences in the ‘Associate Segments’ section of a line item, under ‘ART Audiences’ -> ‘Public Audiences’.