More in-depth detail into exactly what your audience is watching with new charts under the Inventory section of ART reports for ‘Series’ and ‘Title’. These charts display the top CTV series and the title of the episode being streamed by the selected audience in the report.

For extended reach, we have added the option to ‘Target Audience Size’ dropdown for 10,000 zip codes. In both Audience Research and Audience Discovery reports, this will increase the number of zip codes returned in the audience to 10,000.

Streamline the activation process for cookieless audience targeting on all your campaigns with a new catalog of free Pontiac ART for any demographic category. Swap out your third-party segments for Pontiac ART equivalents and activate instant cost savings across campaigns of all media types. This privacy-compliant targeting solution will reach your audience within the confines of privacy regulations regardless of device type, operating system, browser, etc. In initial tests ART audiences have been proven to reach Apple users on 23% of campaign impressions compared to 6% on third-party audience targeted campaigns, while maintaining higher CTRs and lower CPCs.

Select these audiences in the ‘Associate Segments’ section of a line item, under ‘ART Audiences’ -> ‘Public Audiences’.