Release Date: April 14th, 2026

When generating an IP Conversion Pixel: Page Visit report, the Referrer URL has been added as a selectable dimension. This report pulls page visits only from the IP Conversion Pixel at the advertiser level and is not associated with lines or media served. Each record represents a user visiting your page based on a pixel fire. The Referrer URL indicates where the visitor came from before landing on your site, when available.