Now available in the Audience Research and Audience Discovery tools, select one or several of over 300 contextual categories to incorporate interest data in all of your audience insight reports. Interest data leverages deep contextual analysis through natural language processing to understand and categorize the content consumed by topic for users in each zip code across the U.S.

In the Audience Research tool, leverage contextual categories to find out which topics your existing audience is currently reading about. By analyzing both the demographic and interest data from your current website visitors, create a detailed insight report on the users of highest potential to your brand and generate a lookalike model to find new potential targets with these same characteristics.

In the Audience Discovery tool, select contextual categories to find an audience of users showing interest in these specific topics for prospecting in new markets.