In the Audience Research Tool, users can now select between using their IP pixel as the Audience, or selecting certain Zip Codes. By changing the ‘Audience Type’ from ‘Pixel’ to ‘Geo’, the ‘Select Geos’ button will appear where users can then enter a list of zips. The Report will display the breakdown of demographics for those zips as well as zip codes most closely correlated to the zips entered.

In the Audience Discovery Tool, after picking the desired demographic variables, users can then apply a filter by state to only show the correlated zip codes in specific regions. For example, select ‘Females’ and ‘New York’ to produce a report of the zip codes in New York state with the largest variance from the mean percentage of females in the population.