The 2024 Pontiac Summit is here! Join us in NYC on 10/8/24 for a fun, engaging, and unconventional AdTech conference. We will have discussions with industry leaders, interactive networking, AdTech Jeopardy and more! Use code PONTIACDSP to get 50% off a ticket to the event at: https://pontiac.media/pontiac-summit-2024/
As of Thursday, August 22nd, Pontiac will be making a change to the IP conversion attribution methodology. Pontiac will start counting conversions that resulted from a business IP. Prior to this date, all IP conversion metrics were filtered to include only actions taken by home IP addresses. With this change, a dimension has been added to the IP Conversion reports for ‘Home or Business’ that will enable users to identify the type of IP for each conversion registered and filter events as needed.
We are reaching out to inform you that the Pontiac platform will be discontinuing support for Origin Lat/Long and IP address custom audiences as of 7/31/24. After this date, this feature will be disabled, and any existing audiences of these types will be de-activated.
The 2024 Pontiac Summit is here! Join us in NYC on 10/9/24 for a fun, engaging, and unconventional AdTech conference. We will have discussions with industry leaders, interactive networking, AdTech Jeopardy and more! Use code PONTIACDSP to get 50% off a ticket to the event at: https://pontiac.media/pontiac-summit-2024/
We are experiencing some technical difficulties, and our platform is responding slower than usual. Please bear with us while we investigate.
Upcoming scheduled maintenance notice: On Saturday, May 11th from 7am-11am UTC (3am-7am EST) the Pontiac platform will undergo scheduled maintenance. Please note that there will be no interruption to ad-serving or reporting data collection during this maintenance period for existing campaigns. The platform UI and API will be inaccessible during these hours and campaigns cannot be created or edited.
Buying CTV inventory? Did you know that you can control your delivery by day part or hour using Pontiac’s CTV buying curves? We’ve built our CTV buying tool so that you’re in charge of how and when your budget is spent, allowing you to reach the right audience at the right time. Navigate to the CTV tab to manage your campaigns in the Pacing & Day part section.
Did you know you can target by full URL? Did you know our contextual tool can help you find thousands of URLs that fit your target? Reach out to your Account Executive or through the Help Center for more detail!
Another G2 Review Promotion! If you have not done so, please go to G2.com and leave a review for Pontiac and send the link through the help center for $350 in credit to your account!
Our team continues to iterate and improve the ART tool, which is available on your account today via the ART Tab. Please refer to the help guide or hit up the Help Center if you need a tutorial. Cookie-less audience research. Google Chrome is deprecating the cookie by the end of 2024, so get started today!
New branding and a new look Pontiac! Purple instead of Blue! And other subtle changes. We hope you like them. Also, we are introducing a referral program which includes a $500 referral fee. Please Inquire through the help center.
The new contextual tool leveraging AI and Natural Language Processing is now available. Reach out to your sales person or through the account manager to learn about the new capabilities there. Great for B2B clients!
We are still hunting for more G2 Reviews. We are almost to the ten that we need, but please consider endorsing us on G2! Thank you!
If you were unable to join us for the Pontiac Summit live, you can still watch it here: https://youtu.be/AXjnn77iboI Thank you to all of our partners and panel speakers that made the event possible. Stay tuned for more content from the panels that followed the live sessions, as well as more information on the Pontiac CTV Bidder that will be going into Beta in Q1 2023!
Tune in to the inaugural Pontiac Summit on October 6th at 1:00pm to hear from programmatic leaders and media experts on both the buy-side and sell-side of the industry. Join the Pontiac community in discussions around current industry topics, innovations in technology, and the future of AdTech. Register here to join this free Webinar: https://go.pontiac.media/PontiacSummit
The IP Conversion Pixels and the Foot Traffic Attribution bake-off’s we’ve seen have been overwhelmingly successful. Please reach out to your Account Manager to get a deep dive on the features. Thank you!
Pontiac Users, We have updated our Privacy Policy. Please check that out and let us know if you have any questions. https://wiki.pontiac.media/?page_id=1933
Also, we are going to be introducing a referral program for qualified leads which will pay you (our clients) to help us find more of you (other clients). Please reach out through the Help Center if you are interested or have someone in mind. Thank you!
We have rolled out the Audience Research Tool which is our Cookie-less research and targeting tool. It combines Census data by zip code and the 1,000,000,000 ads we buy a month together to provide a planning and insights tool that can help you research and plan without worrying about future privacy regulation. Zip codes ain’t goin’ no-where. Reach out via the HELP CENTER to activate your ART tab in Pontiac today!
Pontiac Clients, Due to recent changes in Xandr policy, inventory in Russia will not be available until further notice. If you have any questions, please reach out through the Help Center for more information.