Creative Specs

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HTML5 Specs

Max ad length :30 seconds & cannot animate after the 3rd rotation
File Format Zip file – must contain an index.html file which must reside in the root of the zip file and not in a sub folder. Index.html must be complete and valid HTML document and not an HTML fragment.
Max file size 150 kb max*
Click tracking requirements Must implement IAB clickTag to click track in Pontiac. Download instructions below.
*The platform will allow an upload up to 300kb, but overage fees will apply on Creatives over 150kb.

See instructions for setting up Click Tracking for HTML5 Creatives here:

Implementing-IAB-clickTag-for-HTML5Download

Native Specs

Native Format A

Title 25 character max
Body 300 character max
Call to Action25 character max
Icon aspect ratio 1:1
Image aspect ratio 1.91:1
Image size 1200×627
Image file size 200kb max
Image file formatJPG, GIF, PNG
Click URL URL landing page (matches “sponsored by” brand)
Sponsored by: 25 character max
Placement Triplelift, LiveIntent*, Sharethrough, Microsoft, MSN
*body must be less than 90 characters for LiveIntent

Native Format B

Title 60 Character Max (35-45 preferred)
Image size 1000×750
Image file size 150kb max
Image file formatJPG, GIF, PNG
Click URL URL landing page (matches “sponsored by” brand)
Sponsored by: 40 character max
Placement Taboola

Native Format C

Title 60 Character Max (40 preferred)
Image Aspect Ratio1.91:1
Image size 1200×627
Image file size 200kb max
Image file formatJPG, GIF, PNG
Click URL URL landing page (matches “sponsored by” brand)
Sponsored by: 25 character max
Placement Outbrain
Native Format D:
Title 25 Character Max
Body300 Character Max
Icon Aspect Ratio1:1
Click URL URL landing page (matches “sponsored by” brand)
Sponsored by: 25 character max
Placement Microsoft Outlook, MSN, EDGE

Audio Specs

Open Exchange Audio:

Length:15 seconds or :30 seconds or :60 seconds
File FormatMP3
File Size1MB
Bit rateAt least 128 kbps bit rate / 44100 Hz sample rate

Spotify Audio File:

Length:15 seconds or :30 seconds
File FormatMP3
File Size1MB
WAV bit rate16-bit 44.1 kHz
MP3 bit rateAt least 192 kbps

Video & CTV Specs

Hosted Video:

Max ad length60 seconds
File format VAST 4.0, MP4
Max file size 100 MB
Unit size Matches player size selected
Resolution 1280×720 (1.77 Aspect Ratio Recommended)
Video Bit Rate 2500kbps Maximum
Frame Rate Min of 14 FPS (30 FPS recommended)

CTV:

Max ad length:15 seconds or :30 seconds
File format VAST 4.0, MP4
Max file size 100 MB
Unit size 1080×1920
Min Resolution 1280×720 (sometimes notated as 720p)
Min Bit Rate 2,000 kbps
Frame Rate 24-25 or 29-30 FP
3rd party tracking1×1 tracking pixels accepted
CodecH.264

Ad Server Tag Specs

Banner Sub TypeiFrame, Raw HTML
Click tracking requirementsMust include AppNexus’ macro ${CLICK_URL} to track clicks in Pontiac
Video & Audio file formatVAST 4.0

To use an ad server tag, reach out through the Help Center to request access. Ad server tag requests are approved on a case by case basis. Please allow 2 business days for this request to be processed. You must include AppNexus’ macro ${CLICK_URL} to ensure that clicks are properly tracked in Pontiac. For additional macros see here: Creative Macros