The following are categories that could trigger a sensitive flag:

• Alcoholic Beverages and References
• Adult Store (must lead to a landing page without nudity or toys)
• Paraphernalia, Pharmaceuticals and Supplements (usually accepted, but is reviewed on a case-by-case basis)
• Social Issues / makes claims 
• Weight Loss
• Sexual Health
• Affiliate Offers
• Consumer Loans
• Online Games
• Gambling & Online Gambling – See ‘Gambling Advertising’ below
• Firearms and Weapons (Sporting Goods stores, education, accessories) 
• Tabloid / Advertorial (cannot infringe on copyrights) 
• Underwear / Lingerie
• Strip Club / Gentlemen’s Club
• Dating

The following is the full list of Creative types that could trigger a sensitive flag:

• Creatives stating ‘Price Match Guarantee’
• Travel Deterrent
• Unsubstantiated Rare
• Underwear/Lingerie
• Unaccredited Online Universities
• Strip Club/ Gentlemen’s Club
• Tabloid/ Advertorial
• Creative has non-functional elements
• Offer Not Actionable on Landing Page
• Misleading Claims – Beauty and Cosmetics
• Sexual Toys and Accessories
• Firearms and Weapons: Services and Education
• Firearms and Weapons: Gun Accessories
• Firearms and Weapons: Sporting Goods Stores
• Online Games – Weapons / Violence
• Pharmaceuticals – Graphic Imagery
• Alcohol – Prohibited Content
• Alcohol – Online Sales
• Cosmetic Procedure Nudity
• Moderate Nudity
• Plastic Surgery
• Cosmetic Procedures
• Birth Control or Fertility Products
• Abortion
• Paternity Test
• HIV home tests
• Clinical Trial Recruitment
• Medical Devices
• Dating – Sexually Explicit
• Gambling – Country approved operator
• Gambling – Online Cash Game
• Gambling – Mahjong
• Software or System update
• Unbranded Creative
• Mobile App Downloads
• Horoscope or Astrology
• Download/Watch/Play Button
• Rotating Creative
• Undefined Borders
• Mild or Suggestive Profanity
• Sweepstakes
• Gambling – Educational or tools
• Gambling – Penny auctions
• Gambling – Non-government lottery
• Gambling – Casino advertising gambling
• Gambling – Scratch card site
• Gambling – Sports betting
• Gambling – Online gambling
• Mimics Facebook Interface
• Un-disclosed subscription services
• Pharmaceuticals – Steroid-like supplements
• Pharmaceuticals – Herbal supplements
• Pharmaceuticals – Non-prescription
• Implies personal characteristics of user
• No privacy policy
• Misleading personalization
• Blood/Gore
• Generic Creative (Creative content does not match landing page)
• Creative is a game
• survey popup
• Fake Closing Action
• Flashing and Strobing
• Quizzes and Surveys
• is cookie targeted
• is remarketing
• is behaviorally targeted
• Alcoholic Beverages and References
• Toolbars
• Gambling – Other
• Firearms and Weapons
• Sexually Suggestive
• Get Rich Quick
• Sexual References
• Misleading Claims
• Free Giveaways
• Consumer Loans
• Affiliate Offers
• Ringtones/Mobile Subscriptions
• Sexual Health
• Weight Loss
• Religion
• Pharmaceuticals and Supplements
• Online Games
• Dating
• Context Link Providers