Templates allow users to save reusable Campaign and Line configurations so new strategies can be launched more quickly and consistently. Instead of rebuilding the same settings each time, a Template can preserve commonly used setup, targeting, bidding, pacing, and other configuration choices. This can help:

• Reduce repetitive Campaign and Line setup
• Maintain consistent targeting and bidding strategies
• Standardize best practices across users and Advertisers
• Reduce configuration mistakes
• Quickly recreate successful Campaign or Line structures
• Build reusable strategies for specific publishers, inventory types, media types, or Campaign goals

Templates are managed at the Seat level under the Templates tab, where users can view, edit, and clone existing Campaign and Line Templates.

Template Types

Pontiac supports two primary types of Templates:

• Campaign Templates: Save reusable Campaign configurations and can include selected Lines as part of the Template.
• Line Templates: Save reusable Line configurations for a specific bidding, inventory, or targeting strategy.

Line Templates can be either:

• Custom Line Templates: Created by users from existing Lines for reuse across future Campaigns.
• Public Line Templates: Preconfigured Line Templates created and maintained by Pontiac for common publishers, inventory strategies, and media buying use cases.

Campaign Templates can include Campaign setup, targeting, selected Lines, Pacing & Dayparts, and Frequency & Recency settings.

Line Templates can preserve Line setup, bidding configuration, targeting, Pacing & Dayparts, Frequency & Recency, and Foot Traffic Reporting settings where applicable.

How Templates Work

Build Campaign or Line
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Configure desired settings
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Save as Template
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Manage Template at Seat Level
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Reuse Template for future Campaigns or Lines
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Review and adjust before launch

Templates provide a starting configuration rather than requiring users to rebuild a strategy from scratch. After creating a Campaign or Line from a Template, review the resulting settings and make any Campaign specific adjustments before launch.

When to Use a Campaign Template vs. Line Template

Campaign Templates

Use a Campaign Template when you want to reuse a broader Campaign structure that may include multiple Lines and Campaign level settings. This is the most common use case.

Common use cases include:

• Standard Campaign structures used across multiple Advertisers
• Campaigns that regularly contain the same types of Lines
• Reusable Campaign-level targeting
• Standard pacing, Frequency, Creative management, or budget management configurations
• Multi-Line strategies that should be recreated together

A Campaign Template can include selected Lines within the Template, allowing a larger Campaign structure to be recreated together.

Line Templates

Use a Line Template when you want to reuse an individual media buying or targeting strategy.

Common use cases include:

• Publisher-specific Lines
• CTV, OLV, Audio, Display, or Native strategies
• Reusable Deal targeting
• Standard Device or Inventory Type configurations
• Consistent bidding strategies
• Reusable geographic, content, or inventory targeting