Templates allow users to save reusable Campaign and Line configurations so new strategies can be created more quickly and consistently. Instead of rebuilding the same setup each time, a Template can preserve commonly used configuration choices such as targeting, bidding, pacing, Frequency & Recency, and other applicable settings.

Templates can help:

• Reduce repetitive Campaign and Line setup
• Maintain consistent targeting and bidding strategies
• Standardize commonly used configurations across users and Advertisers
• Reduce configuration mistakes
• Quickly recreate successful Campaign or Line structures
• Build reusable strategies for specific publishers, inventory types, media types, or Campaign goals

Templates are managed at the Seat level under the Templates tab, where users can view, edit, and clone saved Campaign and Line Templates.

Template Types

Pontiac supports two primary types of Templates:

• Campaign Templates: Save reusable Campaign configurations and can include Campaign setup, targeting, Lines, Pacing & Dayparts, and Frequency & Recency settings.
• Line Templates: Save reusable individual Line configurations, including applicable setup, bidding, targeting, Pacing & Dayparts, Frequency & Recency, and Foot Traffic Reporting settings.

Line Templates can be either:

• Custom Line Templates: Created by users from existing Lines for reuse in future Campaigns.
• Public Line Templates: Preconfigured Line Templates created and maintained by Pontiac for common publishers, inventory strategies, and media-buying use cases.

How Templates Work

Templates provide a reusable starting configuration rather than requiring users to rebuild a Campaign or Line from scratch.

Configure Campaign or Line

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Save as Template

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Manage Template at Seat Level

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Use Template to create a new Campaign or Line

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Review and adjust before launch

Templates do not remain connected to the Campaigns or Lines created from them.

• Changes made to a Template apply when the Template is used to create future Campaigns or Lines.
• Changes made to a Template do not update Campaigns or Lines that were previously created from it.
• Changes made to a Campaign or Line created from a Template do not update the original Template.
• Campaigns and Lines created from Templates can be edited after creation.

Important: Templates provide a starting configuration. Before launch, review the resulting Campaign or Line to confirm that applicable dates, budgets, bids, targeting, pacing, Frequency & Recency settings, Creatives, and other requirements are appropriate for the new Campaign.

Campaign Template vs. Line Template

Use a Campaign Template when you want to reuse a broader Campaign structure that may include multiple Lines and Campaign-level settings.

Common Campaign Template use cases include:

• Standard Campaign structures used across multiple Advertisers
• Campaigns that regularly contain the same types of Lines
• Reusable Campaign-level targeting
• Standard pacing, Frequency & Recency, Creative management, or budget management configurations
• Multi-Line strategies that should be recreated together

Use a Line Template when you want to reuse an individual media-buying, inventory, bidding, or targeting strategy.

Common Line Template use cases include:

• Publisher-specific Lines
• CTV, OLV, Audio, Display, or Native strategies
• Reusable Deal targeting
• Standard Device or Inventory Type configurations
• Consistent bidding strategies
• Reusable geographic, content, or inventory targeting

For instructions on using Templates directly from a Campaign or Line workflow, see Campaign Templates and Line Templates.