Saved Line Templates can be used when creating a new Line within a Campaign.

Users can select either a Custom Line Template created for the Seat or an available Public Line Template provided by Pontiac.

To create a new Line from a Template:

1. Navigate to the applicable Advertiser > Campaign.
2. Within the Lines section, expand Line Templates.
3. Locate the desired Template and select its icon.
4. Enter the required information for the new Line, including:
   • Name
   • Lifetime Impression or Spend Budget
   • Budget Multiplier
5. Continue into the Line configuration created from the Template.
6. Review the inherited Line settings and make any Campaign-specific adjustments.
7. Select Submit to save the Line.

The new Line uses the configuration stored in the selected Template as its starting point.

Important: Before launch, review the resulting Line to confirm that applicable budgets, bids, Deals, Targeting, Pacing & Dayparts, Frequency & Recency, Foot Traffic Reporting, and other Line requirements are appropriate for the new Campaign.

A Line created from a Template can be edited independently. Changes made to the resulting Line do not update the original Template, and future changes to the Template do not update Lines that were previously created from it.

For the Campaign-level workflow, see Line Templates in the Line documentation.

Public Line Templates provide preconfigured starting points for common publisher and inventory strategies. Instead of manually configuring every Deal, bid, and Targeting setting, users can select an available Public Line Template and begin with configuration already created by Pontiac.

Depending on the Template, the resulting Line may include:

• Relevant Deals
• Advanced Bid Controls
• Inventory targeting
• Publisher-specific configuration
• Other configuration associated with the strategy

After selecting a Public Line Template, review the resulting Line and make any changes needed for the new Campaign before launch.

Available Public Line Templates include:

• 843 – Spectrum
• 868 – ESPN
• 869 – Channel-Network Targeted (Sports Streaming)
• 870 – NFL
• 871 – NBA
• 872 – MLB
• 873 – College Football 2025
• 874 – NFL Live
• 875 – Roku
• 876 – Fire TV
• 877 – Paramount
• 878 – Samsung
• 879 – Sling
• 880 – Pluto
• 881 – Tubi
• 882 – Fubo
• 883 – Philo
• 884 – Scripps
• 885 – DirectTV
• 895 – News & Weather
• 896 – Entertainment
• 897 – Discovery
• 898 – Food & Home Channel-Network
• 907 – Channel-Network Various
• 909 – High Transparency (Deals with over 80% transparency)

Custom Line Templates can be created from an existing Line or from a newly configured Line.

Save a Line as a Template when its bidding, inventory, Targeting, pacing, or other configuration is expected to be reused in future Campaigns.

To save a Line as a Template:

1. Open the Line you want to use as the basis for the Template, or create and configure a new Line.

2. Select Save as Template in the upper-right corner.
3. Enter a Name, Description, and Icon for the Line Template. Name and Icon are required fields.

4. Select Save.

The Line Template is then available for future Line creation and can be managed from the Seat-level Templates tab.

Saved Custom Line Templates are managed at the Seat level from the Templates tab.

Use this area to locate existing Line Templates, review their saved configuration, edit settings that will be used for future Lines, or create a new Template variation by cloning an existing Template.

Find a Line Template

1. Navigate to the Templates tab.
2. Expand the Line Templates section.

3. Locate the Template by its Name, Description, or Icon.
4. Select the Template Name to open and review the saved configuration.

From the Line Template page, users can:

• View the saved Line configuration
• Edit the Template
• Clone the Template to create a separate variation

Changes made to the Template are used when creating future Lines. They do not update Lines that were previously created from the Template.

Editing a Line Template updates the configuration that will be used when the Template is selected to create future Lines. Changes made to a Line Template do not update Lines that were previously created from it.

To edit a Line Template:

1. Navigate to Templates > Line Templates.
2. Open the applicable Line Template.
3. Select Edit.
4. Update the applicable Template sections.
5. Select Submit to save the changes.

A Line Template can include the following configuration sections:

• Template Setup
• Line Setup
• Pacing & Dayparts, when available
• Frequency & Recency
• Targeting

Template Setup

The Template Setup section controls the Template itself, including how it is identified and displayed within the Templates section.

Available fields include:

• Name: The name used to identify the Line Template.
• Active Status: Determines whether the Line Template itself is Active or Inactive.
• Template Description: Describes the intended purpose or strategy of the Template.
• Icon: Provides a visual identifier that makes the Template easier to recognize.

The Template ID is also displayed when viewing the Template and can be used to identify the saved Template.

These settings apply to the reusable Template itself, not to the Line created from it.

Line Setup

The Line Setup section controls the Line configuration stored within the Template and used when creating a new Line.

Available fields include:

• Name: The Line Name stored in the Template.
• Inventory Type: Defines whether the Line uses Web, In App, or Combined inventory.
• Active Status: Determines whether Lines created from the Template are Active or Inactive.
• Code: Optional and used for reporting purposes.
• Bid Type: Determines the bidding method used by the Line.
• Bid Price: Defines the applicable bid price or bidding configuration.
• Budget Multiplier: Controls the Line’s Budget Multiplier.
• Enable Foot Traffic Reporting: Enables Foot Traffic Reporting for Lines created from the Template.
• Foot Traffic Lookback: Defines the lookback window used when Foot Traffic Reporting is enabled.

Note: The Name and Active Status fields appear in both Template Setup and Line Setup, but they control different things. Template Setup applies to the reusable Line Template itself, while Line Setup applies to the Line configuration stored within the Template.

For complete definitions and behavior of these settings, see Line Setup.

Pacing & Dayparts

The Pacing & Dayparts section stores Line-level pacing and Daypart settings when these settings are available for the Template.

When Pacing & Dayparts is not managed at the Campaign level:

1. Navigate to Line’s Pacing & Dayparts.
2. Update the applicable pacing and Daypart settings.
3. Select Submit when all Template edits are complete.

For complete definitions and configuration options, see Pacing & Dayparts.

Frequency & Recency

When Line-level Frequency & Recency is enabled for the Template, the saved settings can be reviewed or updated from the Frequency & Recency section.

1. Navigate to Frequency & Recency.
2. Update the applicable Frequency & Recency settings.
3. Select Submit when all Template edits are complete.

The saved configuration is used as the starting Line-level Frequency & Recency configuration when the Template is used to create a new Line.

For complete definitions and configuration options, see Frequency & Recency.

Foot Traffic Reporting

If Enable Foot Traffic Reporting is enabled in the Line Setup section of the Template, Foot Traffic locations can be stored and managed as part of the Line Template.

To update Foot Traffic Reporting:

1. Navigate to the Foot Traffic Reporting section within the Line Template.
2. Add, edit, or remove the applicable Locations.
   • Locations can be configured using:
     • Address
     • Latitude Longitude (Lat Long)
     • Geofence
     • Bulk Upload
3. Select Submit when all Template edits are complete.

The saved Foot Traffic Reporting configuration will be used as the starting configuration when the Template is used to create a new Line.

For instructions on creating and managing Foot Traffic locations, see Line Foot Traffic Reporting

Targeting

The Targeting section controls the Line-level Targeting stored within the Template.

To update Targeting:

1. Navigate to Targeting.
2. Select Edit Targeting.
3. Update the applicable Targeting settings.
4. Select Save in the Targeting window.
5. Select Submit when all Template edits are complete.

Targeting stored in the Template is copied into the new Line when the Template is used.

Important: Review saved Targeting whenever a Line Template is reused. Targeting that was appropriate for the original strategy may not be appropriate for a different Campaign, Advertiser, geography, Deal, inventory source, or Campaign objective.

For available Targeting options, see Targeting Methods.

Cloning allows users to create a new Line Template based on an existing Template without modifying the original.

Use Clone when you want to create a reusable variation of an existing Line Template, such as a version with different bidding, Targeting, inventory, pacing, Frequency & Recency, or other Line settings.

To clone a Line Template:

1. Navigate to Templates > Line Templates.
2. Open the Line Template you want to clone.
3. Select Clone.
4. The Clone Template page will open with the existing Template configuration copied into the new Template.
5. Update the Template Setup information so the cloned Template can be distinguished from the original.
6. Review and adjust any applicable Line Template settings, including:
   1. Template Setup
   2. Line Setup
   3. Pacing & Dayparts
   4. Frequency & Recency
   5. Foot Traffic Reporting
   6. Targeting
7. Select Submit to save the cloned Template.

The cloned Line Template is saved as a separate Template and can be managed independently from the original.

Important: Changes made to the cloned Template do not affect the original Template, and changes made to the original Template do not affect the clone.

Use Clone when you want to create another reusable Template configuration. If you want to create an actual Line from an existing Template, use the Line creation workflow instead.

For instructions on creating a Line from a Template, see Use a Line Template to Create a New Line.