Overview
Pontiac provides multiple targeting methods that allow users to control which Impressions are eligible to serve for a Campaign or Line. Targeting can be used to reach specific inventory sources, locations, devices, content, and Audiences.
Targeting options are organized into the following sections within the Targeting window:
| Section | Available targeting |
|---|---|
| Inventory | Deals, Deal Lists, Exchanges, Sites, Site Lists, App Bundle, App Name, App Lists, Curation* |
| Location & Device | Geo, Zip Codes, Device Types, Browser, Operating Systems |
| Content | Channel, Content ID, Genre, Network, Publisher, Series, Title, Multi Field |
| Streaming & Video | Livestream, OLV |
| Advanced | Custom Model, Privacy |
| Note* | Curation is available under Inventory at the Line level only. |
Audience Targeting is configured separately through the Associate Segments window. For instructions on selecting Audiences and configuring Boolean targeting logic, see Associate Segments .