Pontiac provides multiple targeting methods that can be used to control which Impressions are eligible to serve for a Campaign or Line.

Targeting can be applied at the Campaign or Line level depending on the setting. Campaign-level targeting should be used when the targeting criteria apply to all Lines within the Campaign. Line-level targeting can be used to define a more specific strategy for an individual Line.

When targeting is applied at both levels, an Impression must satisfy the applicable Campaign and Line targeting requirements to be eligible to serve.

Some targeting fields support Allow Lists and Block Lists:

• Allow List: Restricts delivery to the selected values.
• Block List: Excludes the selected values from delivery.

Targeting restrictions are cumulative. Adding multiple targeting criteria can reduce the number of eligible Impressions, so review Campaign and Line targeting together when troubleshooting limited delivery.