Geo targeting can be applied to either the Campaign or the Line Item. Geo targeting should only be applied at the Campaign level if all the associated Line Items are running in the same Geo. Geos can be applied as either ‘block listed’ or ‘allow listed’. In the targeting window on the Campaign, select the ‘block list’ or ‘allow list’ bubble, then add the Geos you wish to exclude or target on the Campaign or Line.

The following are the methods for geo targeting:

1. Country: the CTV platform is currently available in the United States, Australia, New Zealand, Singapore, Thailand, Indonesia and Hong Kong
2. Region: states, departments or districts
3. DMAs: designated marketing areas or metro codes
4. Zip Codes: Zip codes can be applied in the ‘Targeting’ section of a campaign or line item, or they can be associated to either as an audience. If you frequently use a set of zip codes, you may want to create an audience to save this list to your account & make it easier to quickly apply the list to any line. In the ‘Audiences’ section of the platform, a zip list can be saved as a ‘Zip Code’ Custom Audience.

If multiple geo-targeting conditions are applied to a Line and/or Campaign, an impression must meet the criteria for each geo type in order to be eligible. For this reason, it is recommended to only select the geo targets at the lowest level required. For example, if you apply state-level targeting and zip code-level targeting, an impression will need to be in one of the selected states AND one of the selected zip codes.

If a Line or Campaign has conflicting geo parameters, the Line will not serve. For example, if you apply only ‘Alabama’ under region and only ‘Detroit’ under DMA, the impression will need to meet both conditions for the ad to be eligible to serve. Since a user cannot be within the Detroit DMA and Alabama region at the same time, there would be no eligible impressions and this Line would not be able to serve.