The Targeting section is available at both the Campaign and Line levels.

Campaign-level Targeting should be used when a setting should apply to every Line within the Campaign. Line-level Targeting can be used for more specific inventory, geographic, device, content, or video strategies.

The Targeting menu is organized into the following sections:

Campaign Targeting is organized into the following sections:

• Inventory
  • Deals
  • Deal Lists
  • Exchanges
  • Sites
  • Site Lists
  • App Bundle
  • App Name
  • App Lists
  • Curation is available under Inventory at the Line level only.
• Location & Device
  • Geo
  • Zip Codes
  • Device Types
  • Browser
  • Operating Systems
• Content
  • Channel
  • Content ID
  • Genre
  • Network
  • Publisher
  • Series
  • Title
  • Multi Field
• Streaming & Video
  • Livestream
  • OLV
• Advanced
  • Custom Model
  • Privacy