Pontiac provides multiple targeting methods that can be used to control which Impressions are eligible to serve for a Campaign or Line.

Targeting can be applied at the Campaign or Line level depending on the setting. Campaign-level targeting should be used when the targeting criteria apply to all Lines within the Campaign. Line-level targeting can be used to define a more specific strategy for an individual Line.

When targeting is applied at both levels, an Impression must satisfy the applicable Campaign and Line targeting requirements to be eligible to serve.

Some targeting fields support Allow Lists and Block Lists:

• Allow List: Restricts delivery to the selected values.
• Block List: Excludes the selected values from delivery.

Targeting restrictions are cumulative. Adding multiple targeting criteria can reduce the number of eligible Impressions, so review Campaign and Line targeting together when troubleshooting limited delivery.

The Targeting section is available at both the Campaign and Line levels.

Campaign-level Targeting should be used when a setting should apply to every Line within the Campaign. Line-level Targeting can be used for more specific inventory, geographic, device, content, or video strategies.

The Targeting menu is organized into the following sections:

Campaign Targeting is organized into the following sections:

• Inventory
  • Deals
  • Deal Lists
  • Exchanges
  • Sites
  • Site Lists
  • App Bundle
  • App Name
  • App Lists
  • Curation is available under Inventory at the Line level only.
• Location & Device
  • Geo
  • Zip Codes
  • Device Types
  • Browser
  • Operating Systems
• Content
  • Channel
  • Content ID
  • Genre
  • Network
  • Publisher
  • Series
  • Title
  • Multi Field
• Streaming & Video
  • Livestream
  • OLV
• Advanced
  • Custom Model
  • Privacy

Inventory Targeting controls the supply sources, Deals, Sites, and Apps where a Campaign or Line is eligible to serve.

Inventory targeting can be applied at the Campaign or Line level. Campaign-level Inventory Targeting should be used only when the selected inventory requirements apply to every Line within the Campaign.

Available Inventory Targeting includes:

Inventory Type

Inventory Type controls the environment where the Line can serve:

• Web
• In App
• Combined

Web inventory represents requests associated with websites in a browser, while In App inventory represents requests from applications such as mobile or Connected TV Apps.

Supply Source

Campaigns and Lines can use inventory from:

• Open Exchange
• Private Marketplace (PMP) Deals
• Programmatic Guaranteed (PG) Deals

See the Inventory documentation for information about Deals, Exchange eligibility, available inventory, and Deal targeting.

Deals

Use Deals to target individual Deals available to the Seat. Select the applicable Deals to include them in the Campaign or Line targeting configuration.

When Deals are targeted at both the Campaign and Line levels, ensure the selected Deals are aligned. Campaign and Line requirements are evaluated together.

See the Inventory documentation for Deal discovery, access, and additional Deal information.

Deal Lists

Use Deal Lists to apply a reusable group of Deals to a Campaign or Line.

Deal Lists are created and managed under Inventory > Deal Lists and can then be selected within Targeting.

Exchanges

Use Exchanges to control the supply-side platforms through which the Campaign or Line is eligible to purchase inventory.

When using Deals, make sure the selected Exchanges align with the Exchanges associated with the targeted Deals.

Sites

Use Sites to directly allow or block individual website domains without creating a reusable Site List.

Enter the applicable domain values and configure them as an Allow List or Block List.

Site List

Use Site Lists to apply a reusable group of website domains.

Site Lists are created and managed under Inventory > Site Lists and can then be applied as an Allow List or Block List within Targeting.

See the Site Lists documentation for setup details.

App Bundle

Use App Bundle to allow or block inventory based on the App Bundle identifier provided in the bid request.

Because the same App may use different identifiers across devices or operating systems, confirm that the targeted App Bundle values align with the applicable inventory.

App Name

Use App Name to allow or block inventory based on the App Name provided in the bid request.

App naming can vary by publisher or inventory source, so review available inventory or reporting data before applying restrictive App Name targeting.

App List

App Lists can be used to allow or block specific Apps using App Bundle IDs.

Create and manage reusable App Lists under Inventory > App Lists, then apply the applicable list at the Campaign or Line level.

See the App Lists documentation for setup details.

Curation — Line Level Only

Curation is available under Inventory at the Line level only and is not available in Campaign Targeting.

Curation allows supported Line targeting criteria to be used to create a curated Deal through an external curation partner.

Because the curated Deal is based on the Line configuration, make sure the Line’s inventory, geographic, Audience, and other applicable targeting criteria are aligned.

CTV Content Targeting

For CTV inventory, Pontiac supports Allow List and Block List targeting using content and publisher metadata provided in the bid request.

Available fields include:

• Publisher
• Network
• Channel
• Series
• Title
• Genre
• Multi Field

Multi Field: Multi Field can be used when the same value may appear across different supported content fields. For example, a media brand may sometimes be provided as Publisher, Network, or Channel. Multi Field allows the value to be targeted without requiring the user to know which supported field will contain it for every request.

Matching Content Values: Values entered in individual content targeting fields must match the corresponding value provided in the bid request, excluding capitalization. Differences in spaces, underscores, naming conventions, or the field used by a publisher may prevent an Allow List value from matching an Impression. Because content metadata can vary by publisher, SSP, and inventory source, use Pontiac’s inventory research tools and reporting data to review the values available before applying restrictive content targeting.

Location & Device Targeting controls geographic eligibility and the device environment associated with an Impression.

Geo

Use Geo to target or exclude geographic areas using:

• Country
• Region/State
• DMA

Geo targeting supports Allow Lists and Block Lists.

When multiple geographic targeting types are applied, an Impression must satisfy each applicable condition.

For example, targeting Alabama as the only Region while also targeting the Detroit DMA would create conflicting requirements and result in no eligible Impressions.

Zip Codes

Use Zip Codes to allow or block specific ZIP or postal codes.

To configure direct ZIP Code targeting:

1. Select the applicable Country.
2. Enter the desired ZIP or postal codes.
3. Select Validate Zips to confirm the values are formatted correctly.
4. Configure the ZIP Codes as an Allow List or Block List.
5. Save the Targeting configuration.

Important: ZIP Code targeting can be applied in multiple places. Ensure all ZIP Code-based targeting is aligned across the Campaign, Line, Audiences, ART Audiences, and curated Deals to avoid conflicting restrictions or unintended delivery limitations.

Device Types

Use Device Types to restrict delivery based on the device associated with the Impression.

Available Device Types include:

• Computer/Desktop
• Connected TV
• Mobile Phone
• Tablet
• Connected Device
• Set Top Box

If no Device Types are selected, the Campaign or Line is not restricted by Device Type.

Browser

Use Browser to restrict delivery based on the browser identified in the bid request.

Select the applicable Browsers to include or exclude based on the desired strategy.

Operating Systems

Use Operating Systems to restrict delivery based on the operating system identified for the device.

Select the applicable Operating Systems based on the Campaign or Line strategy.

Content Targeting uses publisher and content metadata provided in the bid request to control where a Campaign or Line is eligible to serve.

Available fields include:

• Channel
• Content ID
• Genre
• Network
• Publisher
• Series
• Title
• Multi Field

Where supported, content fields can be configured using an Allow List or Block List.

Channel

Use Channel to target or exclude inventory based on the Channel value provided in the bid request.

Content ID

Use Content ID to target or exclude inventory based on the Content ID provided in the bid request.

Genre

Use Genre to target or exclude inventory based on the Genre metadata provided in the bid request.

Network

Use Network to target or exclude inventory based on the Network value provided in the bid request.

Publisher

Use Publisher to target or exclude inventory based on the Publisher value provided in the bid request.

Series

Use Series to target or exclude inventory based on the Series metadata provided in the bid request.

Title

Use Title to target or exclude inventory based on the Title metadata provided in the bid request.

Multi Field

Multi Field can be used when the same value may appear across different supported content fields.

For example, a media brand may sometimes be provided as Publisher, Network, or Channel. Multi Field allows the value to be targeted without requiring the user to know which supported field will contain it for every request.

Matching Content Values

Values entered in individual content targeting fields must align with the corresponding values provided in the bid request, excluding capitalization.

Differences in spaces, underscores, naming conventions, or the field used by a publisher may prevent an Allow List value from matching an Impression.

Because content metadata can vary by publisher, SSP, and inventory source, use Pontiac’s inventory research tools and reporting data to review available values before applying restrictive content targeting.

Livestream

Enable Livestream to restrict delivery to inventory identified as live-streamed rather than Video on Demand.

Live content can include sports, news, and other live events.

Because Livestream inventory availability varies by publisher and inventory source, review available inventory before applying this restriction.

OLV

Keep the OLV section you already wrote, with:

• Video Playback Type
  • Pre-Roll
  • Mid-Roll
  • Post-Roll
  • Outstream
• Video Player Size
  • Large
  • Medium
  • Small
• Video Playback Method
  • Autoplay with Sound On
  • Autoplay with Sound Off by Default
  • Click to Play
  • Mouse-Over

Custom Model

Use Custom Model to apply an available Custom Model to Campaign or Line targeting.

I would leave this concise for now until we document the exact selectable values/behavior in that UI.

Privacy

The Privacy section controls eligibility for inventory with specific privacy restrictions.

Available options include:

• Serve to COPPA
• Serve to DNT

When these settings apply, certain persistent identifiers or other restricted information may not be available for targeting, macros, or reporting.

Audience Targeting allows users to apply Custom, Third-Party, Contextual, ART, and other supported Audiences to a Campaign or Line.

Select Add New Group to create an Audience Group, then add the applicable Audiences. Multiple Audience Groups can be combined using Boolean logic.

See the Boolean Logic for more information.