Programmatic Guaranteed (PG) Campaigns allow advertisers to purchase a guaranteed volume of impressions directly from a publisher at a fixed CPM through a prearranged Deal.

Unlike standard Programmatic Marketplace (PMP) Deals, PG Deals do not participate in a competitive auction. The advertiser agrees to purchase the impressions delivered through the Deal according to the terms established with the publisher.

Important PG Considerations:

• Publisher-Controlled Delivery: Budgets, flight dates, and delivery commitments must be configured with the publisher. Pontiac’s Campaign and Line budgets and flight dates are used for monitoring and pacing visibility only and are not enforced by the bidder.
• Supply-Side Targeting: All targeting requirements must be applied by the publisher or SSP when configuring the PG Deal. Standard Pontiac targeting restrictions are not available for PG Campaigns.
• One Deal per Line: Each PG Line must target exactly one Programmatic Guaranteed Deal.
• PG Campaign Setting: The Programmatic Guaranteed checkbox must be enabled at the Campaign level.

1. Import Your Programmatic Guaranteed Deal

Before setting up your PG Campaign, ensure that the publisher has created the Deal and that it is available in Pontiac.

1. Coordinate with your publisher or SSP to establish the PG Deal, including the fixed CPM, budget, flight dates, targeting, and guaranteed impression volume.
2. Navigate to Inventory > Import Deal.
3. Import the Programmatic Guaranteed Deal using the information provided by the publisher.
4. Once the Deal becomes available, it can be associated with your PG Line.

Note: We recommend importing the PG Deal before it begins appearing in Pontiac’s database to help avoid launch delays.

For detailed instructions, see the Import Deal Documentation.

2. Create Your PG Campaign

Under your Advertiser, create a new Campaign.

1. Configure the Campaign’s standard setup fields.
2. Enable the Programmatic Guaranteed checkbox.
3. Enter the Campaign’s Budget Type, Budget, and Flight Dates for monitoring and pacing visibility.
4. Optionally, enable Manage Creatives and Manage Pixels if you want to associate the same Creatives or Pixels across all Lines.
5. Save your Campaign.

Important: Enabling Programmatic Guaranteed restricts Campaign and Line targeting and capabilities to respect the publisher’s PG Deal configuration.

The Budget Type, Budget, and Flight Dates entered in Pontiac are for monitoring purposes only. They do not control or limit actual PG delivery. The publisher must enforce the agreed budget and flight dates on the supply side.

3. Create Your PG Line

Under your PG Campaign, create a Line.

1. Configure the Line’s setup fields.
2. Enter the Line’s Budget Type, Budget, and Flight Dates for monitoring and pacing visibility.
3. Navigate to Edit Targeting > Inventory > Deals.
4. Select the Programmatic Guaranteed Deal associated with the Line.
5. If Creatives and Pixels are not managed at the Campaign level, associate them directly with the Line.
6. Save your Line.

PG Line Requirements:

• Each Line must target exactly one PG Deal.
• Only Programmatic Guaranteed Deals will be available for selection in the Deals targeting window.
• Standard targeting restrictions are not configurable because eligibility is determined by the publisher’s Deal setup.
• Line budgets and flight dates are used for monitoring only and are not enforced by the bidder.

If you need to target multiple PG Deals, create a separate Line for each Deal.

4. Review Your PG Campaign Setup

Before launching, confirm that:

• The PG Deal has been created by the publisher and imported into Pontiac.
• The publisher has configured the agreed budget, flight dates, CPM, guaranteed volume, and targeting requirements.
• The Programmatic Guaranteed checkbox is enabled at the Campaign level.
• Each PG Line targets exactly one PG Deal.
• Appropriate Creatives are associated at the Campaign or Line level.
• Budget and Flight Date values in Pontiac align with the publisher’s agreed terms for accurate monitoring.

Important: Pontiac does not enforce Campaign or Line budgets, flight dates, or standard targeting restrictions for PG Campaigns. Confirm all delivery requirements directly with the publisher before launch.

Once your Campaign is active, monitor delivery and pacing progress in Pontiac to compare actual delivery against the agreed campaign goals.

For assistance with PG Deal imports, setup, or delivery, contact your Account Manager or the Help Center.