The Campaign Setup Guides provide recommended configuration and targeting guidance for common media types, geographic strategies, and specialized Campaign workflows in Pontiac. Each guide outlines the Campaign and Line settings, inventory, targeting, Creatives, Audiences, and bidding considerations that are most relevant to that strategy.

If you are new to Pontiac or looking for an end-to-end walkthrough of the Campaign creation process, start with How to Launch Your First Campaign.

Important: Every Campaign must have at least one Line created under it in order to deliver impressions. The Campaign organizes and can control shared settings, but the Line is the object that executes bidding and delivery.

The guides below include setup recommendations for:

• Display
• Audio
• CTV
• Online Video (OLV)
• OTT
• Native
• National US Campaigns
• Canada Campaigns
• Political Campaigns
• Sensitive Categories
• Programmatic Guaranteed (PG)
• Index and Microsoft Curation

Use the guide that most closely matches the Campaign’s media type or strategy. Requirements may vary based on inventory, Deals, publishers, targeting, and Campaign goals. Reach out through the Help Center if you have any further questions.