Pontiac’s Curation feature allows advertisers to automatically create curated Deals through Index Exchange and Microsoft based on a Line’s targeting settings.

When enabled, Pontiac builds a curated marketplace Deal in the selected external platform that reflects the Line’s targeting criteria and automatically associates the generated Deal with the Line. This can help increase available inventory and improve delivery scale.

Curation supports Display and Video Campaigns, with the following requirements:

• All Creatives associated with a Line must be of the same media type: Display or Video.
• Exchange targeting must include Index Exchange and/or Microsoft.
• Geographic targeting must be more granular than Regions, or an eligible Audience must be attached that can be pushed to the curation platform.

All other Campaign and Line settings, including budgets, bidding, pacing, and additional targeting, remain customizable based on your Campaign goals.

1. Upload Creatives

1. Navigate to your Advertiser, or create a new Advertiser if needed.
2. Upload your Display or Video Creatives.
3. Allow up to 24 hours for the Pontiac Creative Audit to complete.

Important: Each Line must contain Creatives from only one media type. Lines combining Display and Video Creatives are not eligible for Curation.

Note: Index Exchange and Microsoft require additional creative approval beyond Pontiac’s Creative Audit, which may take up to an additional 48 hours.

2. Create Your Campaign and Lines

Under your Advertiser, create a Campaign and one or more Lines.

Curation Inventory and Targeting Recommendations

When configuring your Campaign and Line targeting, consider the following recommendations:

• Inventory Type: Select Web, In App, or Combined based on your intended inventory and creative format.
  • Display: We recommend Web or Combined for the best scale, as In App Banner inventory can be more limited.
  • Video: For CTV inventory, select In App. For OLV inventory, select Web or Combined, with Combined recommended when broader video scale is the priority.
• Exchanges: Target Index Exchange and/or Microsoft, depending on which Curation option you intend to enable.
• Creatives: Associate only Display or only Video Creatives with each Line. Mixing media types on the same Line will prevent Curation from being enabled successfully.
• Geographic and Audience Targeting: Geographic targeting must be more granular than Regions, or an eligible Audience must be attached that can be pushed to the curation platform.
• Additional Targeting: Ensure that Device Types, Sites, Apps, and other targeting settings align with the selected media type and intended inventory environment.

Important: Campaign and Line targeting are evaluated together. Conflicting targeting requirements or settings that do not align with the intended Display or Video inventory may limit or prevent delivery.

For more information, see the Targeting Methods Documentation.

3. Enable the Curation Feature

The Curation feature is available under Inventory targeting at the Line level only.

How to Enable Curation

1. Open your Line in Edit Mode.
2. Navigate to Edit Targeting > Inventory > Curation.
3. Ensure your Exchange targeting includes Index Exchange and/or Microsoft.
4. Enable one or both of the following options:
   • Use Index Curated Deal: Automatically generates a curated Deal through Index Exchange.
   • Use Microsoft Curated Deal: Automatically generates a curated Deal through Microsoft.
5. Configure any optional Curation settings.
6. Save your Line.

When enabled, Pontiac automatically generates and associates the curated Deal with the corresponding Line.

4. Optional: Target CTR (Index Exchange)

When Use Index Curated Deal is enabled, you can optionally select Use Target CTR to filter inventory based on a desired Click-Through Rate (CTR).

Available Target CTR thresholds include:

• Higher than 0%
• 0.01% or Higher
• 0.02% or Higher
• 0.05% or Higher
• 0.075% or Higher
• 0.1% or Higher
• 0.15% or Higher
• 0.2% or Higher
• 0.5% or Higher
• 1% or Higher

Note: Higher Target CTR thresholds restrict eligible inventory and may limit delivery. Target CTR is not supported for CTV or Audio Campaigns.

5. Review Curation Requirements

Before launching, confirm that:

• All Creatives associated with the Line are of the same media type (Display or Video).
• The selected Inventory Type and Device Types align with the intended media format.
• Exchange targeting includes Index Exchange and/or Microsoft.
• Geographic targeting is more granular than Regions, or an eligible Audience is attached that can be pushed to the curation platform.
• The appropriate Curation option is enabled at the Line level.
• Any optional Target CTR settings align with your Campaign goals.
• Creatives have passed the required Pontiac and exchange-specific approvals.

Important: If the Curation validation requirements are not met, the Line will fail to save and you will be redirected to the Line setup page to correct the configuration.

Once your Campaign is active, monitor delivery and bidding performance under the Performance tab at both the Campaign and Line levels.

For assistance with Curation setup or creative approvals, contact the Help Center.