Summary

The Summary section provides a high-level view of performance for the selected Advertiser, Campaign, Lines, Reporting Interval, and Timezone.

Use this section to quickly review overall delivery, compare performance metrics over time, identify hourly trends, understand which supply sources are driving impressions, evaluate inventory transparency, and review video completion activity.

The Summary section includes:

Top Tiles: Key reporting metrics for the selected reporting scope.
Metric Comparison: Compare two performance metrics over time.
Performance Table: Review detailed reporting data and export it as a CSV file.
Volume by Hour: Analyze hourly delivery and spend patterns.
Supply Breakdown: Review the top Networks, Publishers, Deals, Channels, and Apps by Impressions.
Transparency: Review how consistently key inventory identifiers are reported.
Video Events: Analyze video playback milestones from Start through Completion.

Top Tiles

The Top Tiles provide a quick snapshot of overall performance for the selected reporting scope and interval.

Available metrics include:

Report Date: The selected report date or date range.
Impressions: The total number of Impressions served.
Total Cost: Total spend, including Media Cost and applicable margins or fees.
Total Cost CPM: Total Cost per thousand Impressions, calculated as (Total Cost / Impressions) x 1,000.
Revenue: Total Cost plus any additional Advertiser Margin.
Transparency Score: Indicates the level of inventory transparency and reporting data availability.

Note: Reporting Intervals that include today may contain partial-day data. Today’s metrics update hourly and have an approximately three-hour delay.

Metric Comparison Chart

The Metric Comparison chart allows users to compare two performance metrics over time. Filter the chart to display only dates with activity or all dates within the selected Reporting Interval.

Available metrics include:

Impressions: Total number of Impressions served.
Media Cost: Media spend before additional fees or margins.
Total Cost: Total spend, including Media Cost and applicable margins or fees.
Total Cost CPM: Total Cost per thousand Impressions.
Revenue: Total Cost plus any additional Advertiser Margin.
VCR: Percentage of video Impressions that played to completion.
IP Conversions: Conversions attributed through IP-based conversion tracking.
Foot Traffic ‘Attributed Visitors’: Users who were served an Ad and later visited a tracked location.

Use the chart to compare related performance indicators, such as Impressions vs. Total Cost or Impressions vs. IP Conversions, and identify trends across the Reporting Interval.

Performance Table

The Performance Table provides a detailed view of the reporting data shown in the Summary section and can be downloaded for additional analysis.

Use the Search bar to locate specific rows.
Select the Download icon to export the table as a CSV file.
Select the three-line menu in the upper-right corner of the table to choose which metrics are displayed and included in the export.

Volume by Hour Heatmap

The Volume by Hour heatmap displays reporting activity by date and hour, helping users identify peak delivery periods and changes in volume throughout the day.

By default, Display in User Time Zone is checked. When enabled, each impression is displayed using the user timezone associated with the impression. If the checkbox is unchecked, the heatmap is displayed using the Timezone selected at the top of Standard Reporting.

Use the color key in the upper-right corner to compare relative volume from Low to High. Hover over any cell to view the Total Cost for the corresponding date and hour.

This view can help users:

Identify peak delivery periods
Detect unusual spikes or drops in activity
Review how delivery aligns with dayparting strategies
Compare performance across hours and dates

Supply Breakdown

The Supply Breakdown section provides a quick view of the top supply sources driving Impressions for the selected reporting scope.

The charts display the top 10 performers across:

Networks
Publishers
Deals
Channels
Apps

Hover over a chart segment to view the supply source and number of Impressions served. Use this section to quickly identify which publishers, Deals, networks, channels, and Apps are contributing the greatest share of delivery.

Transparency (% reported)

The Transparency section shows how consistently key inventory identifiers are reported for the selected Impressions.

Transparency is displayed for identifiers including:

Series
Title
Network
Channel
Full IP

For each identifier, the chart shows:

Percentage of Impressions where the value was reported
Number of unique values reported
Total number of Impressions associated with the category

Use this section to understand the level of metadata available from the inventory being purchased and identify areas where reporting may be limited.

Completion Events

The Completion Events chart shows how Video and Audio Impressions progress through the major playback milestones:

Start
↓
Q1 – 25%
↓
Q2 – 50%
↓
Q3 – 75%
↓
Complete – 100%

The chart hover displays the following values for each playback milestone:

Completion Rate: The percentage of Eligible Impressions that reached the selected playback milestone.
Eligible Impressions: Impressions eligible to be measured for playback completion events.
Completed Impressions: Eligible Impressions that reached the selected playback milestone.

These values are available for Start, Q1 (25%), Q2 (50%), Q3 (75%), and Complete (100%).

Use the chart to compare the number of Impressions reaching each playback milestone and evaluate overall Video and Audio completion performance. A drop between milestones can help identify where users stop playback before the Creative reaches completion