The Inventory section includes a chart and table for analyzing Campaign performance across inventory sources.

The chart can be grouped by:

• Site Domain
• Exchange
• Publisher
• Series
• Title
• Genre

Available chart metrics include:

• Total Cost
• Revenue
• Total Cost CPM
• CTR

The bar chart displays performance for the selected category and metric. Hover over a bar to view the Category Name, Total Impressions, and Total Cost.

Inventory Table

The table provides the underlying inventory performance data and includes Impressions along with the available inventory metrics.

Use the Show dropdown to control the number of results displayed in the chart: 5, 10, 25, 50, or 100.

To export the data, select the Download icon to the right of the search bar. The table will be exported as a CSV file.

Select the three-line menu in the upper-right corner of the table to choose which columns are displayed and customize the data included in your view.

Available columns include:

• Category: Displays the selected inventory grouping, such as Site Domain, Exchange, Publisher, Series, Title, or Genre.
• Imps: The total number of Impressions served.
• Clicks: The total number of clicks.
• Total Cost: The total cost attributed to the inventory.
• Revenue: The total amount billed to the Advertiser for Impressions served through the selected inventory source, calculated as Total Cost plus the Advertiser Margin.
• Total Cost CPM: The total cost per thousand Impressions.
• CTR: The click-through rate, calculated as Clicks divided by Impressions.