The Geo section includes an interactive map and table for analyzing where Impressions were served geographically.

Use the Geo filter in the lower-right corner of the map to group performance by:

• Country
• Region
• DMA
• ZIP Code

The selected Geo filter updates both the map and the table below it.

Map View

Use the map view controls to toggle between:

• Heatmap: The default view. Displays the concentration of served Impressions geographically. Select a state to display ZIP Code boundaries within that state.
• Boundaries: Displays state or region boundaries, with each area shaded based on Impression volume. Select a state to display ZIP Code boundaries within that state.

Below the map view controls, the following message is displayed: Click a State to See ZIP Codes

Geo Table

The Geo Table displays performance metrics based on the geographic level selected in the Geo dropdown. Available geographic groupings include Country, Region, DMA, and ZIP Code.

Use the Search bar to locate a specific geographic value. Select the Download icon to export the table as a CSV file.

• Page Size: Adjust the number of rows displayed on each page.
• Total Items: Displays the total number of geographic values included in the current view.
• Page: Displays the current page and total number of available pages.
• Columns: Select the three-line menu to choose which columns are displayed in the table.

Available columns include:

• Country / Region / DMA / ZIP Code: Displays the geographic value based on the selected Geo filter.
• Imps: The total number of Impressions served in the geographic area.
• Clicks: The total number of clicks attributed to the geographic area.
• Total Cost: The total cost attributed to Impressions served in the geographic area.
• Revenue: The total amount billed to the Advertiser for Impressions served in the geographic area, calculated as Total Cost plus the Advertiser Margin.
• Total Cost CPM: The total cost per thousand Impressions.
• CTR: The click-through rate, calculated as Clicks divided by Impressions.
• Completion Rate: The percentage of eligible Impressions that reached completion.