The Device Type section includes a chart and table for comparing performance across device types based on the selected Advertiser, Campaign, Lines, and Reporting Interval.

The chart displays Total Impressions alongside the selected performance metric. Use the metric dropdown to compare Impressions against:

• Total Cost
• Revenue
• Total Cost CPM
• CTR

The left Y-axis displays Impressions, while the right Y-axis displays the selected metric, making it easier to compare delivery and performance across device types.

Device Type Table

The table provides detailed performance metrics for each device type.

Select the Download icon to export the table as a CSV file. Use the three-line menu in the upper-right corner of the table to choose which columns are displayed and customize the view.

Available columns include:

• Device Type: The name of the device type.
• Imps: The total number of Impressions served by the device type.
• Clicks: The total number of clicks attributed to the device type.
• Total Cost: The total cost attributed to the device type.
• Revenue: The total amount billed to the Advertiser for Impressions served on the device type, calculated as Total Cost plus the Advertiser Margin.
• Total Cost CPM: The total cost per thousand Impressions.
• CTR: The click-through rate, calculated as Clicks divided by Impressions.