The Deal section displays a chosen metric and Impressions for each deal associated with the selected Advertiser, Campaign, and Lines in the top filter section, based on the selected reporting interval. The data is broken down by deal, allowing you to compare performance across different deals. The left Y-axis shows Impression counts, while the right Y-axis shows your chosen metric, making it easy to compare delivery and spend across deals at a glance.

You can adjust the metric compared to Total Impressions to show Total Cost, Revenue, Total Cost CPM, or Transparency Score for more customized analysis.

To export this data, scroll down to the Table section below the chart. On the right side of the search bar, click the Download icon to export the table as a CSV file. You can further customize your export by clicking the three-line icon in the top right corner of the table to select or deselect the metrics that are most relevant to your analysis.

• Deal: The name of the deal.
• Imps: The total number of impressions served by each deal.
• Total Cost: The total spend attributed to each deal.
• Revenue: The revenue generated by each deal.
• Total Cost CPM: The cost per thousand impressions (CPM) for each deal.
• Transparency Score: The score indicating the transparency level of the deal.